Case Study with leading German camping operator Regenbogen AG

Such a convenient service for campsites: hassle-free booking of both washing machines & tumble dryers via the WeWash App

Lots of people have been wondering how and where holidays can happen at all this year. Camping holidays appear to be a good solution for many people. Campsites which offer digital touch points have proved to have a genuine advantage in the market. This is the case with Regenbogen AG; in partnership with WeWash GmbH they have digitised their shared laundry rooms on their campsites. Their top priorities for guests using their shared laundry rooms were customer satisfaction, service and quality.

Regenbogen AG and WeWash know: The customer experience is your key to success

Patrick Vosshall, on the management team of Regenbogen AG comments: “As the market leader amongst German campsite operators, we are continually striving to create particular moments which our guests like to remember about their holiday with us. To achieve this we also need to consider the tasks they undertake during their holiday which are less popular. With WeWash we found the perfect partner – as a result our guests think back particularly positively to their washing experience with us during their vacation”, he says with a smile.

Guests use the WeWash smart solution via app or website

In 2019 we started the first test project to digitalise Regenbogen AG’s shared laundry rooms at the Goehren Holiday Park on the Island of Ruegen. The 7 existing washing machines and tumble dryers there were each fitted with the WeWash Box. This maintenance-free system enabled the machines to be used digitally. “Our guests can check via their smartphone or the website if a machine is free and book it straightaway. If all the machines are in use, they join the ‘virtual’ queue and receive a push notification as soon as a machine is free. As soon as the washing or drying cycle is finished, they receive a notification in the same way”, reports Frank Kluth enthusiastically. Frank is the IT/Project manager with Regenbogen AG who was responsible for the implementation of the new system.

WeWash Box

Cashless payment is made via debit or credit card. No-one has to find the right change or waste any of their precious holiday time buying wash tokens. Also, the operator saves themselves valuable time and money, since staff no longer need to empty the tokens or coins regularly from the machines or worry about the book-keeping or depositing cash regularly with the bank. Instead operators can focus all their time and energy on their core business i.e. ensuring guests make the most of their holiday. Asked to explain what difference the partnership with WeWash has made, Frank Kluth says: “A real feel for the issues which can cause problems for our guests. WeWash will in future continue to refine their system in line with the needs of our guests and will also soon offer a wider range of different payment methods.”

WeWash App Launch

High level of acceptance amongst guests with few problems

Thanks to the user journey with the WeWash app being so intuitive, and the fact it’s available in multiple languages (i.e. English, German, French and Italian), as well as the excellent customer service they offer, there were very few issues for us adopting the new system. Meantime the great majority of Regenbogen’s 15 sites now have the WeWash solution installed. The whole installation process went without a hitch. And the system allows companies to introduce WeWash to their business in a quick, flexible and scaleable way.

Patrick Vosshall mentions: “It was really important to us to be able to introduce a solution which was compatible with our existing equipment which is what the WeWash system allows. The WeWash Box could be fitted to our existing machines very easily. That works regardless of the age or brand of the machines. That was ideal for us. It allowed us – in the interests of sustainability – to continue to use our own machines, not have to throw them away. However, if there is no existing equipment, then the WeWash Care solution is the best option, whereby the laundry room will be fitted with modern, energy efficient BOSCH washing machines and tumble dryers.”

"For me, the biggest advantage of WeWash is that I finally don't have to collect coins anymore, but can pay everything contactless. Constantly having to collect 50 cent coins before was really annoying." Ricarda C. "I'm really happy with WeWash. It feels like there is always someone there for you when you have questions or problems. That's great." Rajiv "I’m very happy with WeWash.
Their service is great!"
Bahaa-eldin K.
"Finding things in the new app is super easy. It’s nice that you have everything on the home screen. Also, the menu on the bottom is great as it allows you to directly find everything." Elizabeth F. "I would definitely recommend WeWash to other property managers. Because having to collect coins is really annoying." Ricarda C. "WeWash saves me the hassle of unnecessarily having to walk all the way to the cellar with my laundry basket, only to find out that the machine is once again occupied." Hilde S. "WeWash is simple, practical and, for me, perfectly captures the spirit of the time!" Valerie K.

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About WeWash

WeWash offers you a convenient service that’s tailor-made for you. After an automated laundry system review, we will either completely equip your communal laundry room with industrial washing machines or convert the existing inventory with our WeWash Box. The result will be the same for you: You’ll save money and time. The WeWash industrial washing machines are brand products made in Germany. They ensure excellent washing results and product quality from Bosch. We maintain the industrial washing machines on a regular basis and replace them if required. However, if you already have fully functional existing equipment, it is easier for us to use it and convert it into a modern, cashless operation.