THE FIZZ: How Modern Student Residences Are Using WeWash

A laundry room showcasing contemporary young living in Utrecht.

Bye bye mum’s house, hello student residence THE FIZZ: The International Campus GmbH has long recognised that young people in European cities today have very different expectations of their accommodation. THE FIZZ brand offers contemporary living for students, trainees and young professionals. Combining modern, fully-furnished apartments, communal areas and additional services, THE FIZZ creates a unique all-in-one living concept that meets both the needs of young residents and the demands of urban living. 

In a number of European cities, THE FIZZ provides innovative residences that impress with their décor, comfort and functionality. Residents of THE FIZZ properties also find as many amenities as possible under one roof: from study rooms, games rooms, a cinema lounge and a gym to a communal laundry room with plenty of washing machines and dryers. The latter is equipped and maintained by WeWash at THE FIZZ Utrecht and other locations.


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WeWash & THE FIZZ: The Perfect Combination

With its digital and sustainable solution for washing and drying, WeWash fits perfectly into the service and sustainability-oriented concept of the International Campus. Other properties of the co-living provider, such as THE FIZZ Freiburg and Aachen in Germany, have already successfully used WeWash’s services.

For the opening of THE FIZZ Utrecht in 2021, the International Campus has selected WeWash as their international partner for laundry room services. “The special feature is the multilingual WeWash App, which makes the washing process easier for our FIZZies, who come from more than 90 countries around the world,” explains Edward Klaassen, Residential Manager of THE FIZZ Utrecht.

The Fizz Utrecht: Designing Tomorrow’s Laundry Room with WeWash

In Utrecht, THE FIZZ relies on an all-in living concept in its student residence, which won the Coliving Awards 2021. Being the tallest building in the Overvecht district, it not only has impressive views, but also stands for sustainability and high-quality amenities. Residents have access to 639 fully-furnished one- and two-bedroom apartments and various communal areas, including roof terraces and fitness rooms.

No more laundry room in the basement: right next to the entrance on the ground floor of both towers of THE FIZZ Utrecht is a laundry room equipped by WeWash with six washing machines and six dryers. This is accessible at all times, so students can do their laundry around the clock without having to leave the building.

The slots can be booked easily via the WeWash App, through which users receive push notifications and can pay digitally after use without having to top up their credit in advance – among other methods by credit card, PayPal or Apple Pay. The system has been well received by the more than 1225 FIZZies so far: in particular, the digital queue in the WeWash App saves unnecessary trips to the laundry room and waiting times on site.

The design of the laundry rooms focuses on high aesthetics and functionality. With Bosch appliances, WeWash relies on robust and energy-efficient washing machines and dryers that can withstand heavy use. With the worry-free WeWash Care package, the Bosch technical team ensures fast repair or replacement in the event of a malfunction or defect.

Wall cut-outs allow the stacked units to visually disappear into the wall, creating a unique design effect. “This was precision work because the distance between the wall and the machine had to be as small as possible,” says Aylin Wiech, Head of Customer Projects at WeWash. “After all, a modern laundry room should look stylish so that doing laundry becomes a social activity.”

Challenges and How They Were Overcome

THE FIZZ Utrecht was a new building, which meant that the laundry room was still under construction at the time of planning and installation. This was a particular challenge for everyone involved, as the schedule was tight. The right time had to be found when the laundry was ready and the WeWash system could be installed. Despite the challenges, the project was successfully completed in time for the residents to move in. As a result, WeWash was available to the FIZZies from day one.

“Effortless Way to Realign the Washing Lounge”

Interview with Philipp Neefe, Operations Manager of International Campus GmbH


WeWash: What do you see as the most important result of working with WeWash as a company?

“With the goal of operating our THE FIZZ locations in a more digital, efficient and automated way, we have found the right partner for the future in WeWash. The system is almost maintenance-free and thus saves us important personnel and financial resources. Our tenants and we are completely satisfied with the revolutionary solution and the simplicity of our new Washing Lounge and consider the conversion a complete success.”

How much time and effort did it take from your initial enquiry to the first WeWash opening? 

“The process of redesigning our Washing Lounge was very straightforward, focused and solution-oriented. That’s exactly how we imagine a collaborative partnership.”


Were you satisfied with working with WeWash and our processes? Would you recommend collaborating with us? 

“As a customer of WeWash, we have been completely satisfied with the processes and customer support. For us as a student housing operator, digital and self-sufficient processes are becoming increasingly important for sustainable and efficient building operations. This is why we can only recommend working with WeWash.”

July 2023

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About WeWash

WeWash offers you a convenient service tailored to your needs. We can either equip your shared laundry room free of charge with commercially approved washing machines and dryers. Or we can retrofit your existing equipment with our WeWash Box. The result is the same for you: cost and time savings. The professional machines are manufactured by Bosch exclusively for WeWash and ensure excellent washing and drying results. However, if you have existing machines that are in a good working condition, we can easily retrofit them to modern, cashless operation – regardless of brand or type. Users of your laundry room will benefit from an easy-to-use, digital service and will be able to book machines, check the status of their laundry and pay digitally via the WeWash App.